Terran Labs

BUSINESS CHALLENGES

The challenges businesses face in sales DX and AI adoption

Many businesses encounter both technical barriers and organizational challenges as they work to improve sales, advance digital transformation and adopt AI. We combine our experience building sales systems with Google Cloud and AI expertise to solve them.

  1. 01

    Inefficient processes and fragmented data

    Data and workflows remain siloed across departments and individuals, with teams still relying on Excel and manual work. This leaves too little time for core activities such as sales and marketing.

  2. 02

    Person-dependent sales and marketing performance

    Customer knowledge and sales expertise stay with individual employees instead of being shared across the organization. Lead generation, opportunity creation and continuous data-led improvement all stall as a result.

  3. 03

    Limited visibility and delayed decisions

    Customer data, interaction history and deal progress are scattered across systems and files. Teams cannot access the information they need quickly, reducing the accuracy of pipeline management, forecasts and executive decisions.

  4. 04

    Difficulty embedding AI into real operations

    General-purpose generative AI alone cannot fully support company-specific workflows. Integrations with existing systems and embedded AI agents often become one-off implementations that are difficult to scale and operate.

  5. 05

    Concerns about AI quality and security

    Answer quality and improvement processes can depend on individuals, while unexpected agent actions, prompt injection and confidential data leakage introduce risks that businesses must address.

  6. 06

    Insufficient talent and operating structures for AI

    AI is evolving faster than internal knowledge, skills and training can keep up. Businesses struggle to move beyond PoCs and one-time deployments toward lasting adoption and continuous improvement.

OUR SERVICES

Services for AI-driven business transformation

From AI-native CRM, SFA and MA development to AI agents and Google Cloud infrastructure — three domains delivered as one seamless service.

AI-Native CRM / SFA / MA Development
01

AI-Native CRM / SFA / MA Development

An AI sales foundation powered by our SALD platform

We plan, build and deploy AI-first CRM, SFA and MA systems on top of SALD, our own AI sales platform. Flexible customization and deployment into your dedicated environment deliver a sales and marketing foundation tailored to your business.

We support the full lifecycle — planning, design, development and rollout — of CRM, SFA and MA systems reimagined as AI-first next-generation platforms. Built on SALD, our in-house platform, we deliver systems optimized for your operations in a short timeframe and create the foundation for AI agents and AI Transformation (AX).

Flexible builds on SALD, our own AI sales platform

Using SALD as the base, we build CRM, SFA and MA aligned to your workflows quickly and cost-effectively — with far more flexible customization and faster rollout than scratch development.

Deployment into your dedicated environment

Beyond SaaS, we support on-premise and dedicated cloud deployments (Google Cloud, AWS, Azure and more), matching your security and governance requirements.

Advancing operations with AI agents

Sales activities, customer response, email handling and reporting are connected to AI agents for automation and efficiency, tailored to how your teams actually work.

A data foundation ready for the AI era

We design CRM, SFA and MA as data platforms that AI can consume, giving you a highly extensible system that can evolve toward generative AI, AI agents and AI Transformation (AX).

AI Agent Development & FDE Support
02

AI Agent Development & FDE Support

Domain-specific agents with continuous hands-on engineering

We build high-accuracy AI agents combining the solid foundation of Google Cloud with state-of-the-art generative AI. Our forward deployed engineers (FDE) embed with your team and drive everything from requirements to implementation and operations, agile all the way.

Alongside advanced AI agent development that combines cutting-edge generative AI with Google Cloud (Vertex AI and more), our forward deployed engineers (FDE) work inside your organization to connect solutions directly to real problems — driving efficiency and new value creation.

Advanced AI development on the Google ecosystem

Leveraging Google's powerful AI foundation including Vertex AI, we build high-accuracy AI agents that integrate seamlessly with your internal data and existing systems.

Field-embedded delivery by forward deployed engineers (FDE)

This is more than contract development: highly skilled engineers embed with your teams, taking complex operational challenges from articulation of requirements to PoC, production implementation and operations — fast, flexible and agile.

Tailor-made automation and augmentation assistants

Customer support automation, advanced internal knowledge search with RAG, automated execution of complex workflows — we develop and deploy custom AI assistants optimized for your needs.

A safe and secure AI operations foundation

Using Google Cloud's robust security and governance capabilities, we provide a reliable AI operating environment that keeps trade secrets and sensitive data protected.

Google Cloud Consulting
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Google Cloud Consulting

Cloud adoption, architecture and managed operations

We design secure, scalable cloud foundations on Google Cloud and support you end to end: cloud migration, modern application development, AI and data platforms, and continuous operational optimization.

Drawing on extensive Google Cloud delivery experience and deep technical knowledge, we provide one-stop support from cloud adoption to infrastructure design, build and operational optimization — architecting for AI and data usage with security, scalability and operability in mind.

Google Cloud adoption and architecture

We design and build scalable, reliable Google Cloud environments aligned with your operational requirements and future growth, covering both greenfield adoption and migration of existing systems.

Cloud-native application development

Using managed services such as Cloud Run, GKE and Cloud SQL, we build modern applications with excellent scalability and availability, backed by CI/CD and container technology.

Building AI and data platforms

With BigQuery, Vertex AI and Cloud Storage, we build the data and AI foundation behind generative AI and AI agents, integrating with existing systems for a smooth transition to AI adoption.

Cost optimization and managed operations

We continuously analyze your Google Cloud usage to optimize cost and stability, and establish an operating model covering monitoring, security and backup.

Start by telling us about your current challenges.

From improving business processes to CRM, SFA, MA, Google Cloud and AI adoption, we'll work with you to find the right approach.

Contact us